10 Great Ways to Deal with Selfish People LifeHackEgotistic individuals possessing a cold-hearted nature do not value the feelings or needs of others. Their focus lies on their own desires above all else, displaying a total lack of consideration. Such egocentric individuals do not understand the importance of selflessness and selfless acts towards their human beings. The only focus remains on fulfilling their own desires, mistakenly realizing the pain they inflict to others. Basically, such individuals perpetuate a society lacking empathy and kindness.